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Copywriter

Лаборатория Касперского

Более 5 летЙоханнесбургЮАР Копирайтинг
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AI-саммари

Company seeks a B2B copywriter to create long reads, reports and product marketing materials that explain business value and keep a consistent Tone of Voice. The role involves editing other teams' content and managing several projects at once. Requires native-level English, 5+ years in B2B copywriting and experience in IT, software or cybersecurity.

Обязанности

  • Develop impactful and distinctive B2B-oriented content aligned with marketing objectives and business goals: long reads (thought leadership content, reports, white papers, guides, landing pages, product leaflets, presentations) as well as short formats (headlines, naming, short SM posts)
  • Create and deliver B2B-oriented content assets in accordance with the communication strategy, project briefs and strategic priorities;
  • Develop core product marketing materials that clearly communicate business value, benefits and complex concepts to target audiences;
  • Define, develop and maintain a consistent Tone of Voice across all marketing communications and assets;
  • Collaborate with cross-functional teams to understand audience needs and messaging requirements;
  • Participate in brainstorming sessions, contribute creative ideas and conduct research to develop relevant and effective content;
  • Support other teams with copywriting, editing and content-related requests across various marketing initiatives;
  • Review, proofread and edit content developed by other teams to ensure clarity, accuracy, consistency and quality;
  • Conduct ongoing research into market trends and audience behavior to keep content relevant and up to date;
  • Manage multiple projects simultaneously, ensuring all deliverables meet deadlines and quality standards.

Требования

  • Native-level English proficiency with excellent written and verbal communication skills;
  • 5+ years of experience in B2B copywriting, marketing communications, content strategy or a related field;
  • Proven experience developing strategic marketing content and compelling copy across different formats and channels;
  • Strong copywriting skills and the ability to translate complex concepts into clear, accessible and engaging content;
  • Strategic thinking and the ability to understand business objectives, project requirements and target audience needs;
  • Excellent attention to detail and strong proofreading and editing skills;
  • Experience working in IT, software or cybersecurity industries is a required;
  • Bachelor’s degree in English, Journalism, Marketing, Communications or a related field;
  • Strong research, communication and organizational skills;
  • Creativity, resourcefulness, flexibility and a collaborative mindset;
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment;
  • Openness to feedback and willingness to continuously improve content quality.

Источник: careers.kaspersky.ru (Лаборатория Касперского) 6 ноября 2026